Jul 28 2007

Interactive Beats Static

Published by Geoff at 8:10 am under Hints and tips

The Australian newspaper for July 27 has an article very relevant to blogging, in its Business section, under the Entrepreneurs heading.

Written by Ed Charles, the piece starts:

THE hype over blogs focuses on gossip and radical politics. What many people miss is the power of the blog as a marketing tool for small business and an alternative to e-newsletters.

Blogs offer superior features to static websites, sometimes cost nothing and are easy to use. They also increase a company’s chances of being found in web searches, saving money on search engine optimisation.

Anne Bartlett-Bragg, of the Faculty of Education at the University of Technology, Sydney, runs a mentoring program for young women entrepreneurs and is immersing them in social media.

She has been blogging since 2000 and is writing a PhD thesis on the power of weblogs. She says many web design companies don’t have the right philosophical approach to blogs, because they are technologically led rather than understanding the power of harnessing social media.

“I call them weblogs as a way of trying to move away from the Paris Hiltons,” she says of the gossip blog. Bartlett-Bragg says blogs are an ideal substitute for the e-newsletters that most of the women in her program send out. “It takes time but so do e-newsletters,” she says. “How many hours do you spend writing an e-newsletter? If it takes you four hours, split that over a month and that’s one hour a week writing something for your blog.”

Charles goes to give more detail; you can read it yourself on line here.

In case this article is transitory, I will repeat the list of blogs that he gives as good examples:

BUSINESS BLOGS

Thanks, Ed Charles!

If you liked this, why not treat me to a coffee (or a bone for Kafka)? Thanks, mate!

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